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Retention marketing for brands people reorder from
Practical, no-fluff guides on Klaviyo flows, subscriptions, churn and cohort analytics — written from running retention for supplement and coffee brands.
DTC retention marketing: the playbook for supplement and coffee brands
A practical retention marketing playbook for DTC brands that sell consumables: replenishment timing, subscriptions, Klaviyo lifecycle flows and the metrics that prove it works.
How to build a Klaviyo replenishment flow that matches how fast customers actually run out
Step-by-step guide to a Klaviyo replenishment flow for supplements and coffee: calculate days of supply, set the trigger and delays, exclude subscribers and measure second-order rate.
9 min read →SubscriptionsHow to build a subscription cancel flow that reduces churn without trapping customers
Design a cancel flow for DTC subscriptions: reason-based save offers, skip and swap options, margin guardrails, pre-renewal reminders and how to measure saves that actually last.
8 min read →SubscriptionsSkio vs Recharge: how to choose a subscription app for your DTC brand
A decision framework for choosing between Skio and Recharge: customer portal, flexibility, cancel flows, Klaviyo data, migration effort and the questions to ask before switching.
8 min read →KlaviyoKlaviyo audit checklist: 15 things to check before you build anything new
A practical Klaviyo audit checklist for ecommerce brands covering tracking, deliverability, flows, segments, campaigns and reporting, so you fix the biggest leaks first.
9 min read →AnalyticsLTV and cohort retention curves: how DTC brands should read them
Learn to build and read cohort retention tables for DTC brands: repeat rate, payback period, LTV formula and the mistakes that make blended averages misleading.
8 min read →KlaviyoKlaviyo vs Mailchimp for Shopify: which should an ecommerce brand use?
Klaviyo or Mailchimp for a Shopify store? A practical comparison for ecommerce brands: purchase data, segmentation, automation, pricing model and when each tool makes sense.
7 min read →KlaviyoHow to set up Klaviyo for a Shopify store: the first five flows to build
A step-by-step Klaviyo setup guide for Shopify: connect the integration, authenticate your domain, add consent forms and launch welcome, abandoned cart, browse, post-purchase and win-back flows.
9 min read →Email marketingEmail deliverability checklist: how to keep your marketing emails out of spam
A practical email deliverability checklist for ecommerce brands: SPF, DKIM, DMARC, Gmail and Yahoo sender rules, list hygiene, engagement-based sending and how to monitor spam complaints.
8 min read →Email marketingWhat is a good email open rate, and why you should stop relying on it
Open rates are inflated by Apple Mail Privacy Protection. Learn what to measure instead: click rate, conversion, revenue per recipient and list health for ecommerce email.
6 min read →Email marketingWelcome email series for ecommerce: what to send and when
How to design an ecommerce welcome email series: the purpose of each email, timing, content ideas for supplement and coffee brands, and how to measure whether it works.
7 min read →KlaviyoWhat is Klaviyo and how does it work for ecommerce?
A plain-English explanation of Klaviyo: what it does, how flows, segments and campaigns work, what data it uses and who it is a good fit for.
6 min read →Email marketingHow often should an ecommerce brand send marketing emails?
There is no magic number for email frequency. Learn how to set cadence by segment, use engagement and revenue per recipient to decide, and avoid unsubscribes and spam complaints.
6 min read →Email marketingEmail list segmentation for ecommerce: eight segments every store needs
How to segment an ecommerce email list by behavior: engaged subscribers, first-time buyers, repeat customers, VIPs, lapsed buyers and more, with Klaviyo-style rules.
7 min read →KlaviyoKlaviyo A/B testing: how to run email tests that actually tell you something
A practical guide to A/B testing emails in Klaviyo: what to test, sample size, choosing a winning metric, testing flows and avoiding common mistakes.
7 min read →Email marketingSMS vs email marketing for ecommerce: when to use each
How ecommerce brands should split work between SMS and email: strengths, consent rules, best use cases and how to coordinate both channels in Klaviyo.
6 min read →RetentionCustomer retention strategies for ecommerce: seven cost-effective tactics
Seven practical ecommerce customer retention strategies: onboarding, replenishment timing, subscriptions, segmentation, win-back, loyalty and feedback, with how to measure each.
8 min read →Want these ideas applied to your store?
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