Taking on new retention clients
Retention and lifecycle marketing for supplement and coffee brands — Klaviyo, subscriptions, Meta Ads and the analytics to prove it's working.
Works in Klaviyo Skio Recharge Meta Ads Shopify
Tehseen Arbab · Retention & lifecycle marketer · Bahawalpur, Pakistan
Monthly revenue run-rate growth leading retention for a DTC supplement brand.
Revenue doubled for a US coffee brand during the engagement.
Higher retention and lower churn after rebuilding Clearer's lifecycle strategy.
Most retention problems in ecommerce aren't a Klaviyo problem — they're a timing and data problem.
Find out which one is costing you mostA 30-day post-purchase sequence doesn't know if your product runs out in 3 weeks or 3 months. I build reorder timing around actual usage, not a template default.
If new-customer acquisition does all the work, margins shrink every quarter. I build the retention and subscription layer that takes pressure off ad spend.
I run structured A/B tests and segment by behavior, not just purchase date, so decisions come from data — not a hunch about the next email.
Save flows, flexible cadence options and win-back sequences timed to when someone is actually at risk of cancelling — not after they already have.
Not just email. Every piece is built to hand off cleanly into the next.
Built around how your product is actually used, not a generic template pack.
KlaviyoCadence options, save flows and reorder timing tied to real consumption.
Skio · RechargeAcquisition and retargeting that hands off cleanly into the retention side of the funnel.
Meta AdsStore setup and technical work to support the flows, subscriptions and tracking above.
ShopifyCohort LTV, retention curves and revenue forecasting — so growth isn't a guess.
Cohorts · LTVStructured tests and behavior-based segments that show what's actually moving the number.
TestingA simple, low-risk path — you see value before committing to anything.
I review your Klaviyo flows, segments and subscription setup and send a short list of the biggest gaps.
We agree priorities: which flows to build or fix first, and which number we're aiming to move.
Flows, subscription logic and tracking go live, with A/B tests running from week one.
Cohort and revenue reporting shows what's working, and we double down on it.
Real brands, real numbers — retention work that shows up in revenue.
Owned the retention program for a direct-to-consumer supplement brand and grew the monthly revenue run-rate by roughly 40% through flow rebuilds, segmentation and reorder-timed campaigns.
Rebuilt the lifecycle program for a US-based coffee brand and helped scale revenue from $15K to $30K, applying the same reorder-timing logic used for consumable products.
Started with a full audit of Clearer's Klaviyo setup, then went beyond it to rebuild the lifecycle strategy itself — increasing customer retention and bringing the churn rate down.
I'm a retention and lifecycle marketer working with DTC and Shopify brands worldwide. I focus on products people reorder — supplements and coffee — where the right message at the right moment is the difference between a one-time buyer and a customer for life.
You get one person who owns the whole loop: Klaviyo, subscriptions, paid, and the analytics to prove it. No hand-offs between five specialists, no vague reports. For agency-scale execution, I also work through Amyra Digital Solutions.
Practical guides on Klaviyo flows, subscriptions and churn. Start with the full DTC retention playbook →
Step-by-step guide to a Klaviyo replenishment flow for supplements and coffee: calculate days of supply, set the trigger and delays, exclude subscribers and measure second-order rate.
9 min read →SubscriptionsDesign a cancel flow for DTC subscriptions: reason-based save offers, skip and swap options, margin guardrails, pre-renewal reminders and how to measure saves that actually last.
8 min read →KlaviyoA practical Klaviyo audit checklist for ecommerce brands covering tracking, deliverability, flows, segments, campaigns and reporting, so you fix the biggest leaks first.
9 min read →A review of your Klaviyo flows, segmentation and subscription setup, with a short written list of the highest-impact fixes. No obligation to hire me afterwards.
DTC and Shopify brands selling products people reorder — especially supplements and coffee. If customers run out of what you sell, retention work pays back quickly.
Klaviyo for email and SMS, Skio and Recharge for subscriptions, Meta Ads for acquisition and retargeting, and Shopify for the storefront and tracking.
Yes. I'm based in Bahawalpur, Pakistan and work with brands worldwide, including US-based teams, with clear async updates and scheduled calls.
Taking on new retention and lifecycle work with DTC and Shopify brands. Tell me about your store and I'll send back a free audit of where repeat revenue is leaking.